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April 2018 - EDISON RESEARCH REPORT ESTABLISHES NEW AUDIO LISTENING HABITS
On the Rise: Steady Growth for Podcasts, Rapid Growth for Smart Speakers
The 2018 Infinite Dial Study by Edison Research and Triton Digital® unveils the latest research in digital audio, social media, mobile, smart speakers, and podcast consumption.
The two most talked-about sectors in audio today – podcasting and Smart Speakers – post significant gains in this year’s InfiniteDial study from Edison Research and Triton Digital.
Podcasting continues to steadily grow, as 44% of Americans 12+ now say they have ever listened to a podcast, up from 40% from last year. Podcasting’s in-car gains continue as well: a year ago, 18% of podcast listeners described the car as the place they most often listened to podcasts; this year, that number is 22%.
( Click here to continue reading new Edison Research Report )
FMAMRadio.com Ron Dresner, Managing Director ron@fmamradio.com ronk 41 Crossroads, Suite 228 West Hartford, Connecticut 06117 Phone 860.305.7728